What are web standards?
“Web standards” are, basically, an approach to building web sites that ensure they work correctly in any modern browser.
Web standards sites use a combination of technologies, namely XHTML, CSS and unobtrusive JavaScript (also called DOM scripting).
Why are they important?:
Because there are millions of web sites out there on the World wide web we need to follow conventions or guidelines in their creation to ensure that the web site acts and re acts in a similar fashion to web sites of a similar nature.
Web site conventions are used in the creation of web sites to allow the visitors of the page to easily interact with the information and the page itself, some of the essentials that go into making a good site are:
- Purpose
All Web sites have a purpose; it’s a matter of deciding what the purpose of the site will be and what target audience you would like. - Design
Talking about things like colour choice, alignments, visual interest, and meaningful metaphors. - Message
Content is the message, each page within a site needs to have a goal, to serve its purpose in the overall scheme of the site - Architecture
architecture is the basis of how the web site is organised. - Usability & Accessibility
not everyone will be able to access a site due to various circumstances; different equipment, connections and even disabilities can prohibit users accessing a site. You need to take these in to consideration. - Online marketing
it’s not enough to just have a website on the Internet, you need to be able to direct traffic to the site, and otherwise it may fail its purpose. - Technical Considerations
when we look at the technical side of a site, many variables are looked at from domain names (will it be easy to remember); is the ISP reliable, will they be able to accommodate to future technological changes as a site grows.
Standards keep your site not only running in one browser on One operating system they help to make it available to all browsers on all operating systems across different computer platforms. From the point of view of a business person this is important to reach a wider scope of people for there service or products.